|      
Gigabit
speed embedded communication ODM reference system featuring the Motorola
PowerQUICC™ III family of CPUs
|
|
STx
Silicon Turnkey Express
|
|
A fulfillment
and service organization
dedicated to providing solutions for the semiconductor and embedded
software industry.
|
|
|
|
Easy
Business Model
|
- STx manufactures
and sells COTS (commercial off the shelf) reference or custom
hardware from our silicon partners for both themselves and their
customers
- STx Offers
free level 1 support and paid level 2 and 3 support of firmware
and software for the silicon partners' ISV's
- STx is compensated
by manufacturing and selling the silicon partners standard or
custom reference boards; we do not develop our own branded intellectual
property products
- STx is eager
to do custom integration of hardware and/or software with follow-on
manufacturing for the OEM customers through RPC Electronics' EMS
|
| Business
model Examples |
- OEM customers
wish to buy a reference board for a new chip and have questions
about bootloaders, software IDE's, JTAG/BDM tools, and drivers
- their distributor salesperson is not able to help them, and
the manufacturer's rep said, "call the factory support phone line";
The ISV said they wont look at the problem without a support contract,
but 'its probably the chip'
- Silicon partner
needs a reference board designed or re-spun with new drivers,
a functional test diagnostic application, and drop shipped ASAP
- Consumer
products company needs a high quality performance optimized (tuned
firmware) pilot or short run prototype, with a production quality
plastic or metal case for a public demo
- A silicon
partner has a good customer who expects some design support but
only intends to make a few hundred units per year of a new product,
and they need to find a vendor to support this OEM
|
| Benefits
to the Silicon Partner |
- Offload firmware
and fulfillment support
- The distributors
and rep channels cannot do it
- Factory can
painfully support tier one customers
- The ISV partners
are inexperienced in addressing problems in the hardware or silicon
- Outsource
fulfillment of low volume OEMs and large OEMs doing pilot runs
or proof of concept builds
- Accelerate
Time to Production
- STx enables
the OEM to make the step up to high volume by providing NPI (new
product introduction) incubator & design optimization function,
and then transfer to a large EMS (Electronic Manufacturing Service)
provider
Get
orders from OEM's faster- chips ship sooner!
|
|
